KINDLE Neuro Web Design What Makes Them Click? Voices That Matter author Susan M. Weinschenk
Susan M. Weinschenk Í 2 Free readIm read if you re looking for fairly scientific approaches to improving website salesengagement This is a decent introduction to persuasive web design If you ve already read anything about persuasive technology any recent pop psychology books or just watch a lot of TED talks there probably The book contains a good dozen of guidelines on how to create effective and engaging web sites What I liked the most from the book though were not the guidelines but the nice explanation and examples of the theory and scientific experiments behind them The author cites previous research in psychology and behavioral studies you may Already Know Some Of know some of as I did and from this research draws conclusions on what could be done in a web site in order it to have greater influence over the users conscious and subconscious decisions When More of a book about how to sell people stuff than how to design a website but I guess that s what websites are about mostly these days It was pretty interesting learning about how the 3 parts of the brain pre frontal cortex responsible for reasoning cortex responsible for emotion and brain stem responsible for our survival all work together to help us make decisions "The Primitive Brain Stem "primitive brain stem sometimes uicker and has influence on our decision making than we think Lots of insights here into persuasion I love this
kind of stuff I m a little disappointed with this book because i ve read from theof stuff I m a little disappointed with this book because i ve read from the author the book 100 Things Every Designer Needs to Know about People The later was written in 2011 while this one was in 2009 I ve started this one because the author refers to it several times in the other book so i thought this one was better and expansive in information I was wrongThis may seem unfair but now that i ve read both seems that the one from 2011 is just a better version from this one since there is a lot of repeated text It s like a second edition but with another name Cide to buy a product online Register at your Web site Trust the information you provide Neuro Web Design applies the research on motivation decision making and neuroscience to the design of Web sites You will learn the unconscious reasons for people's actions how emotions affect decisions and how to apply the principles of persuasion to design Web sites that enc. ,
O if you already read 100 Things Every Designer
to Know about People don t lose time reading this one If you are in doubt which one buy don t buy this one If you ve read this one but didn t read 100 Things Every Designer Needs to Know about People go ahead and read it because it s better but be prepared to skip pages of repeated text and only buy it if you find in on a discounted price Though the purpose of the book is uite interesting I find the content pretty basic and the examples not very elucidative It is a interestig read for those tryin to get their head started on he subject of psychology applied to design but I would take it all with a grain of salt For The Concepts And Techiniues Are Uite the concepts and techiniues are uite and although they can help you d Very easy reading material about the fascinating relationship between the different areas of the brain and their reactions to information presented in different ways especially within a website environment As both a web designer as well as a lover of psychology I found the parts regarding human behaviour particularly intriguing The book is split up into manageable chunks which makes reading on the go a pleasure and much like social genius Dale Carnegie she thoughtfully summarises each chapter as well The book would have scored 5 stars except that I didn t care for the unnecessary evolution plugs Treating theories as provable fact has a danger of casting doubt on the objectivity used with the other information presented Regardless I d recommend this bookNeeds to Know about People don t lose time reading this one If you are in doubt which one
for anyone that has a good productservice and an attractive website but still has sales challenges Short and very concise Itanyone that has a good productservice and an attractive website but still has sales challenges Short and very concise It the point straight and without redundant wordage For someone like me who had no idea about psychology it was a perfect starter It gets one star short of five though because there s next to nothing about web design in it just explaining how peopleuserswould be customers work. Ourage users to clickNeuro Web Design employs neuro marketing concepts which are at the intersection of psychology and user experience It's scientific yet you'll find it accessible easy to read and easy to understand By applying the concepts and examples in this book you'll be able to dramatically increase the effectiveness and conversion rates of your own Web si. .
Susan s book on psychology applied to
Web Design Is Easy To Read Anddesign is easy to read and with information Having already read through Stephen P Anderson s Mental Notes card deck which is partly based on this book I Was Already Familiar With Many familiar with many the concepts presented Susan There are sufficient citations to give this book credibility even though it doesn t read like an academic publication Susan covers persuasion social validation the power of storytelling reciprocity scarcity choice and psychological principles I also recommend you read BJ Fogg s Persuasive Technology and Noah Goldstein s Yes 50 secrets from the science of persuasion I ve been doing aesthetic utilitarian Web graphic message and print design for years but have never really dug into the psychological nuts and bolts of the craft This book gave me a whole new set of lenses through which to evaluate all of my communication work far beyond the Web Applications are obvious in instructional design print etc In addition to its relevance to my own work I am giving this five stars because regardless of whether it is comprehensive or 100% accurate it delivered a heck of a lot of value and food for thought in a very compact 130 page read I wish authors of technical books would write in this compact narrative style While I love to read and learn at the pace I work I just don t have time to wade through 300 page books and in most cases not starting from scratch I don t need superfluous detail That s what references and appendix are for Less is Highly recommendedRead this online on Safari by the way fewer trees were illed in the creation of this review Not a bad read particularly if you haven t read any psychology books before If you have most of the studies mentioned will be familiar and not a lot is added here Each principle is related back to Web Design but in a simplistic way that hasn t dated well so only the overall message is usefulGive it a sk. While you're reading Neuro Web Design you'll probably find yourself thinking 'I already Wolf Country knew that' a lot But when you're finished you'll discover that your ability to create effective web sites has mysteriously improved A brilliant idea for a book and very nicely done Steve Krug author of Don't Make Me ThinkA Common Sense Approach to Web UsabilityWhy do people de.
Susan M. Weinschenk